Across the 2020 vintage, 15 Clare Valley wineries completed the VinoTrust
trial, believed to be the world’s largest ever wine provenance blockchain trial. Developed by winemaker Jeffrey Grosset
and grape-grower David Travers
, VinoTrust is a technology suite designed to address the issue of counterfeit wines by allowing wineries to prove authenticity of their wine through accurate grape-to-bottle tracking and information management.
The technology combines blockchain, ‘internet of things’, cloud, mobile, automation and geolocation. While addressing counterfeit wines is the technology’s main purpose, it also allows wineries to more accurately manage their information, making it easier to comply with programs such as Wine Australia’s Label Integrity Program. The VinoTrust team is in the process of developing a commercial version of the technology, which is set for release later this year.
“Wine labels copied, wine bottles refilled, grape variety and wine region misrepresented – wines that are not what the label states – this is happening globally. It is fraud,” says Grosset. “For winemakers who want to assure consumers that the authenticity of their wine can be traced from point-of-sale right back to the vineyard, VinoTrust will be a gamechanger.”
Visit vinotrust.com.au for more information